If you follow this blog you know I'm a big fan of simplicity in design. Most software development is rife with complexity, and a lot of developers just love to wallow in it. It's a good recipe for Epic Fail.
Isaac Hall addresses this in a great post on why Dropbox beat it's competitors, summarized by Graham Wetzler. It echoes similar stories on the reasons for Facebook's displacement of MySpace. The idea that "features equals power" is a myth. As Paul Graham said, power is the result of conciseness. More programmers need to get this.
Syncplicity lacked simplicity. Anyways, good read.